# Ruby Shore Software

> Ruby Shore Software is a full-service digital agency based in Shreveport, Louisiana. Founded in 2010 and expanded through a 2018 merger of a software agency and a website development company, Ruby Shore helps established businesses solve complex challenges through strategy, design, engineering, and marketing — all under one roof. With 35+ years of combined engineering experience and 500+ projects delivered, the company serves clients across North Louisiana, East Texas, Arkansas, and beyond.

Ruby Shore is not a typical agency. Rather than specializing in one slice of the digital stack, Ruby Shore connects website design, web development, custom software development, SEO and digital marketing, and managed hosting and support into a single accountable team. Clients include industrial companies, healthcare organizations, broadcasters, regional brands, professional services firms, and nonprofits with serious operational needs — including Metro Aviation, ZOLL, Michelli, BRF, and many more.

## Pages

- [Home](/) — Ruby Shore Software | Websites, Custom Software & Online Marketing in Shreveport, LA
- [About](/about) — About Ruby Shore Software | Web Design & Software Company in Shreveport, LA
- [Our Services](/our-services) — Web Design, Custom Software & Online Marketing Services in Shreveport, LA
- [Showcase (Portfolio)](/showcase) — Website, Software & Marketing Work | Ruby Shore Software Showcase
- [Insights (Blog)](/insights) — Web Design, Software & Online Marketing Insights | Ruby Shore Software
- [Start a Project](/start-a-project) — Start a Project with Ruby Shore Software | Websites, Software & Marketing
- [Contact](/contact) — Contact Ruby Shore Software | Website Design Services in Shreveport, LA
- [Support](/support) — Support | Ruby Shore Software Managed Website & Technical Support
- [Areas We Serve](/areas-we-serve) — Areas We Serve | Website Design, Software & Online Marketing Across Louisiana
- [Shreveport, LA](/areas-we-serve/shreveport-la) — Website Design, Software & Online Marketing in Shreveport, LA
- [Bossier City, LA](/areas-we-serve/bossier-city-la) — Website Design, Software & Online Marketing in Bossier City, LA
- [Sitemap](/sitemap) — Simple Sitemap of Ruby Shore Software pages
- [Privacy Policy](/privacy-policy)
- [Terms of Service](/terms-of-service)

## Services

### [Website Design](/our-services/website-design)
Website Design Company in Shreveport, LA. UX and conversion-focused design; mobile-first layouts; website content strategy and messaging; visual design systems and UI components; lead capture and form optimization; SEO-friendly page structure.

### [Web Development](/our-services/web-development)
Web Development Services in Shreveport, LA. Custom WordPress development; Webflow and Shopify builds; API integrations and third-party systems; performance optimization; e-commerce and booking systems; advanced CMS and custom functionality.

### [Custom Software Development](/our-services/custom-software-development)
Custom Software Development Company in Shreveport, LA. Web application development; business process automation; API development and integrations; cloud architecture (AWS and Azure); internal tools and dashboards; mobile app development.

### [SEO & Digital Marketing](/our-services/online-marketing)
Online Marketing Agency in Shreveport, LA | SEO, PPC & CRO. Search engine optimization (SEO); Google Ads and PPC management; technical SEO and site audits; conversion tracking and analytics; remarketing campaigns; ongoing performance optimization.

- [Search Engine Optimization (SEO)](/our-services/online-marketing/search-engine-optimization-seo) — SEO Services in Shreveport, LA
- [Paid Search / PPC](/our-services/online-marketing/paid-search-ppc) — PPC Advertising Services in Shreveport, LA
- [Conversion Rate Optimization (CRO)](/our-services/online-marketing/conversion-optimization-cro) — CRO Services in Shreveport, LA

### [Hosting & Support](/our-services/hosting-support)
Managed Hosting & Support in Shreveport, LA. Managed hosting on AWS and Azure; website and application maintenance; security and performance monitoring; deployment pipelines and DevOps; infrastructure optimization; ongoing technical support.

## Insights (Blog)

Ruby Shore publishes articles on web design, web development, SEO, digital marketing, and custom software. All 62 published insights are listed below, newest first.

- [How to Make Your Business Show Up in ChatGPT and AI Search](/insights/how-to-make-your-business-show-up-in-chatgpt-and-ai-search)
- [Google Improves Search Console by Fixing a Key Reporting Issue](/insights/google-improves-search-console-by-fixing-a-key-reporting-issue)
- [Search Console Expands to Include Social Profiles](/insights/search-console-expands-to-include-social-profiles)
- [11 Lessons From Auditing 500+ Websites](/insights/11-lessons-from-auditing-500-websites)
- [Do Press Releases Help SEO Anymore? What Agencies Should Tell Clients in 2026](/insights/do-press-releases-help-seo-anymore-what-agencies-should-tell-clients-in-2026)
- [Website Privacy Demand Letters Are Rising. Here Is What Business Owners Should Know.](/insights/website-privacy-demand-letters-are-rising-here-is-what-business-owners-should-know)
- [The Hidden Risk of Plugin-Dependent WordPress Websites](/insights/the-hidden-risk-of-plugin-dependent-wordpress-websites)
- [Google Ads Spend Recovery Claims: What Advertisers Should Know](/insights/google-ads-spend-recovery-claims-what-advertisers-should-know)
- [Google LSAs Now Use Website Content to Enhance Ads](/insights/google-lsas-now-use-website-content-to-enhance-ads)
- [Google Maps Just Got More Interactive](/insights/google-maps-just-got-more-interactive)
- [Google Adds Back Button Hijacking to Its Spam Policy](/insights/google-adds-back-button-hijacking-to-its-spam-policy)
- [Google Business Profile Recurring Posts Make Local Posting Easier for Businesses](/insights/google-business-profile-recurring-posts-make-local-posting-easier-for-businesses)
- [Why Professional Website Design Is Still One of the Best Investments for Business Growth](/insights/why-professional-website-design-is-still-one-of-the-best-investments-for-business-growth)
- [How Can Digital Marketing Help Local Businesses Grow Faster](/insights/how-can-digital-marketing-help-local-businesses-grow-faster)
- [What to Expect From End-to-End App Development Services for Modern Businesses](/insights/what-to-expect-from-end-to-end-app-development-services-for-modern-businesses)
- [What to Look for When Choosing a Website Designing Company](/insights/what-to-look-for-when-choosing-a-website-designing-company)
- [Making the Web Work for Everyone: Why Web Accessibility Matters](/insights/making-the-web-work-for-everyone-why-web-accessibility-matters)
- [Personalized SEO Strategies with AI: A Game-Changer for 2024](/insights/personalized-seo-strategies-with-ai-a-game-changer-for-2024)
- [GBP's 2026 Industry Playbooks: What Local Businesses Should Pay Attention To](/insights/gbps-2026-industry-playbooks-what-local-businesses-should-pay-attention-to)
- [Apple Maps Just Became a Serious Ad Channel](/insights/apple-maps-just-became-a-serious-ad-channel)
- [Insights About GBP Verification You Need to Know](/insights/insights-about-gbp-verification-you-need-to-know)
- [Google Search Console's AI Configuration Tool Is Here: How Marketers Can Start Using It Today](/insights/google-search-consoles-ai-configuration-tool-is-here-how-marketers-can-start-using-it-today)
- [GSC Branded Queries Filter Explained: Who Can Access It and How It Works](/insights/gsc-branded-queries-filter-explained-who-can-access-it-and-how-it-works)
- [The To-Do List for Getting Reviews for Local SEO](/insights/the-to-do-list-for-getting-reviews-for-local-seo)
- [ChatGPT Is Adding Ads — and That Changes Everything](/insights/chatgpt-is-adding-ads-and-that-changes-everything)
- [Google Business Profile Guides Businesses on Getting More Reviews](/insights/google-business-profile-guides-businesses-on-getting-more-reviews)
- [Apple Gives Siri a New Brain: Gemini Enters and the Market Reacts](/insights/apple-gives-siri-a-new-brain-gemini-enters-and-the-market-reacts)
- [Google's March 2026 Core Update: A Clear Shift Toward Real Value](/insights/googles-march-2026-core-update-a-clear-shift-toward-real-value)
- [The Google Business Profile Playbook: Key Insights for Local Ranking Success](/insights/the-google-business-profile-playbook-key-insights-for-local-ranking-success)
- [Google Is Writing Your GBP Services List Like an Overconfident Intern](/insights/google-is-writing-your-gbp-services-list-like-an-overconfident-intern)
- [Bing Webmaster Tools Introduces AI Performance in Public Preview](/insights/bing-webmaster-tools-introduces-ai-performance-in-public-preview)
- [4 Signs Your Website Needs a Redesign](/insights/4-signs-your-website-needs-a-redesign)
- [Now You Can Export Google Search Console Performance Report 24-Hour View](/insights/now-you-can-export-google-search-console-performance-report-24-hour-view)
- [The Future of Digital Marketing: Trends Shaping Online Growth](/insights/the-future-of-digital-marketing-trends-shaping-online-growth)
- [How Local SEO Can Help Your Business Stand Out](/insights/how-local-seo-can-help-your-business-stand-out)
- [How Mobile App Development Helps Local Businesses Improve Customer Engagement](/insights/how-mobile-app-development-helps-local-businesses-improve-customer-engagement)
- [Digital Marketing Strategies for Startups: A Guide to Smart Growth](/insights/digital-marketing-strategies-for-startups-a-guide-to-smart-growth)
- [LSA Ads Coming to Google Maps](/insights/lsa-ads-coming-to-google-maps)
- [How to Choose the Right Web Development Company](/insights/how-to-choose-the-right-web-development-company)
- [Features Your Website Homepage Should Have](/insights/features-your-website-homepage-should-have)
- [Navigating New Horizons: Enhanced Google Business Profiles Verification](/insights/navigating-new-horizons-enhanced-google-business-profiles-verification)
- [The Benefits of Choosing a Local SEO Company](/insights/the-benefits-of-choosing-a-local-seo-company)
- [How to Optimize Your Marketing Efforts as a Small Business](/insights/how-to-optimize-your-marketing-efforts-as-a-small-business)
- [Emerging Trends Shaping the Future of Mobile Applications](/insights/emerging-trends-shaping-the-future-of-mobile-applications)
- [Google's AI Mode Rolls Out in the U.S. — No Login Required: Implications for SEO](/insights/googles-ai-mode-rolls-out-in-the-u-s-no-login-required-implications-for-seo)
- [Google to Update Ad Policy on Misleading Button Designs](/insights/google-to-update-ad-policy-on-misleading-button-designs)
- [Understanding Zero Clicks: Insights from the 2024 Research](/insights/understanding-zero-clicks-insights-from-the-2024-research)
- [How Custom App Development is Transforming Businesses](/insights/how-custom-app-development-is-transforming-businesses)
- [Content Marketing: How to Create a Strategy that Resonates with Your Target Audience](/insights/content-marketing-how-to-create-a-strategy-that-resonates-with-your-target-audience)
- [Why Your Website Copy Is Important](/insights/why-your-website-copy-is-important)
- [Why Your Business Needs a Professional Web Developer in a Digital-First World](/insights/why-your-business-needs-a-professional-web-developer-in-a-digital-first-world)
- [Why Ranking in Google AI Overviews Matters for Local Marketing Agencies](/insights/why-ranking-in-google-ai-overviews-matters-for-local-marketing-agencies)
- [Simplify Customer Reviews With Google's New QR Code Feature](/insights/simplify-customer-reviews-with-googles-new-qr-code-feature)
- [The Evolution of Website Design](/insights/the-evolution-of-website-design)
- [How to Turn a Website into a Conversion Machine Using Google Analytics](/insights/how-to-turn-a-website-into-a-conversion-machine-using-google-analytics)
- [Why Social Media Marketing Is Essential for Local Business Growth](/insights/why-social-media-marketing-is-essential-for-local-business-growth)
- [Your Guide to Local SEO: How to Boost Your Business's Visibility in Search Results](/insights/your-guide-to-local-seo-how-to-boost-your-businesss-visibility-in-search-results)
- [Why Responsive Web Design Services Are Crucial for Businesses](/insights/why-responsive-web-design-services-are-crucial-for-businesses)
- [Sprint To Discovery: Building Ideas Using Custom Software](/insights/sprint-to-discovery-building-ideas-using-custom-software)
- [Benefits of Social Media Marketing for Your Business](/insights/benefits-of-social-media-marketing-for-your-business)
- [Google Business Profile Now Integrated With Local Service Ads](/insights/google-business-profile-now-integrated-with-local-service-ads)
- [Elevate Your Local SEO in 2025: The Ultimate Guide to Optimizing Google My Business](/insights/elevate-your-local-seo-in-2025-the-ultimate-guide-to-optimizing-google-my-business)

All insights are listed at: [/insights](/insights)

## Company

- Founded: 2010; expanded via merger in 2018
- Location: Shreveport, Louisiana — 800 Spring Street, Suite 210, Shreveport, LA 71101 (serves Shreveport-Bossier, Monroe, Ruston, Alexandria, Dallas, and beyond)
- Phone: 318.625.0860
- Approach: Integrated team of designers, engineers, and marketers; transparent process; long-term partnerships; no templates
- Values: Brutal honesty, clear communication, practical education, technical accountability, long-term partnership, measurable business value

## Contact

- [Start a Project](/start-a-project)
- [General Contact](/contact)
- [Support](/support)