If you run a business and have an online presence, Google Analytics enables you to collect a tremendous amount of data about how people use your site. This post covers everything from basic setup and goals to more advanced features like creating custom segments and analyzing drop-off points. With these tactics under your belt, you'll be able to turn your website into a conversion machine.
Set Up Goals In Google Analytics
Setting up goals in Google Analytics is easy. Go to the Admin section of your profile, click Goals, and choose New Goal. You will be prompted to name your goal and choose a type, such as session duration or number of page views. You can also use advanced settings to track how far down a page people scroll or whether they click any buttons on certain pages. We recommend setting up at least three goals to start.
Create Custom Segments
Segments allow you to analyze your data by different criteria, such as country or device type. Segments are an essential part of any successful analytics strategy, enabling marketers to get granular with their analysis. To create a segment, click on the Segment tab in Google Analytics, select New, then select a Google Analytics View. Name your new segment and choose which views it should apply to.
Examine Your Drop-Off Points
Drop-off points are any page on your website where people tend to leave. To find them, look at the abandonment rate for each page. This is measured by how many people left your site from specific pages divided by the total number of visitors who arrived at that page. The lower the percentage, the better. If you see high abandonment rates on a particular page, try adding new content or making changes to make it easier for visitors to get what they want. This kind of data-driven thinking is central to our digital marketing approach.
Conclusion
These are just a few ways to use Google Analytics to turn your website into a conversion machine. Use these methods to test and measure which strategies work best for your business. Whenever you make improvements or changes to your site, look at the data in Analytics to see what is working and what is not. Reach out to Ruby Shore Software if you need help with anything along the way.