Terms of Service

1. Agreement to Terms

These Terms of Service ("Terms") constitute a legally binding agreement between you ("you" or "User") and Ruby Shore Software, LLC ("Ruby Shore," "we," "us," or "our"), governing your access to and use of the website located at rubyshore.com and any related subdomains, applications, or digital properties (collectively, the "Website").

By accessing or using our Website, you affirm that you are at least 18 years of age, have read and understood these Terms, and agree to be bound by them. If you are using the Website on behalf of a company or organization, you represent and warrant that you have the authority to bind that entity to these Terms.

If you do not agree to these Terms, please do not use our Website.

2. Our Services

Ruby Shore Software, LLC is a full-service digital agency providing the following professional services to businesses and organizations:

• Website Design: Custom website design, user experience design, and visual identity work
• Web Development: Front-end and back-end web development, CMS implementation, and e-commerce development
• Custom Software Development: Custom web applications, integrations, APIs, and business software solutions
• Online Marketing: Search engine optimization (SEO), pay-per-click advertising (PPC), Google Ads management, social media advertising, and retargeting campaigns
• Managed Hosting & Support: Website hosting, performance monitoring, security updates, and ongoing technical support

The Website serves as an informational and lead generation platform. Actual service engagements are governed by separate written agreements, statements of work, or project proposals entered into between Ruby Shore and the client.

3. Acceptable Use

You agree to use our Website only for lawful purposes and in a manner that does not infringe the rights of others or restrict or inhibit their use and enjoyment of the Website. Specifically, you agree not to:

• Use the Website in any way that violates applicable local, national, or international law or regulation
• Transmit any unsolicited or unauthorized advertising, promotional material, or spam
• Transmit any material that is defamatory, offensive, harmful, or otherwise objectionable
• Reproduce, duplicate, copy, or exploit any portion of the Website for commercial purposes without our written permission
• Use automated means (bots, scrapers, crawlers) to access, monitor, or copy content from the Website without prior written consent
• Attempt to gain unauthorized access to any part of the Website, server, or network connected to the Website
• Introduce viruses, trojans, worms, or other malicious code to the Website
• Impersonate Ruby Shore, our employees, or any other person or entity

4. Intellectual Property

4.1 Our Content

The Website and all of its content — including but not limited to text, graphics, logos, images, icons, audio clips, video, data compilations, software, and the overall "look and feel" — are the property of Ruby Shore Software, LLC or our content suppliers and are protected by United States and international copyright, trademark, and other intellectual property laws.

You may access and view content on our Website for your own personal, non-commercial use only. You may not modify, publish, transmit, distribute, perform, display, create derivative works from, or in any way exploit any of the Website content, in whole or in part, without our prior written consent.

4.2 Trademarks

The Ruby Shore name, logo, and all related names, logos, product and service names, designs, and slogans are trademarks of Ruby Shore Software, LLC. You may not use these marks without the prior written permission of Ruby Shore. All other names, logos, and marks appearing on the Website are the property of their respective owners.

4.3 User Submissions

When you submit information through our contact forms, project inquiry forms, or other communication channels, you grant Ruby Shore a non-exclusive license to use, store, and process that information for the purpose of responding to your inquiry and providing our services. You retain ownership of any content you submit.

5. Third-Party Services & Analytics

Our Website integrates with several third-party platforms to improve our service and marketing capabilities. By using our Website, you acknowledge and consent to the use of the following technologies:

• Google Analytics & Google Tag Manager: Used to collect anonymized website usage data to help us understand how visitors interact with our Website and improve its performance
• Google Ads & Google Remarketing: Used to run paid advertising campaigns and serve relevant ads to users who have previously visited our Website across the Google Search Network, Display Network, and YouTube
• Meta (Facebook) Pixel: Used to measure the effectiveness of our Facebook and Instagram advertising, build remarketing audiences, and optimize ad delivery

These third-party services have their own privacy policies and terms of service. Ruby Shore is not responsible for the privacy practices of these third parties. By using our Website, you agree to be bound by the applicable terms and policies of these third-party services.

For more information about how we use these tools and how to opt out, please review our Privacy Policy.

6. Disclaimers & Warranties

6.1 No Warranty

THE WEBSITE IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT ANY WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR COURSE OF PERFORMANCE.

Ruby Shore does not warrant that: (a) the Website will function uninterrupted, secure, or available at any particular time or location; (b) any errors or defects will be corrected; (c) the Website is free of viruses or other harmful components; or (d) the results of using the Website will meet your requirements.

6.2 Professional Services Disclaimer

Content on this Website is provided for informational purposes only. Nothing on this Website should be construed as professional legal, financial, or business advice. For advice specific to your situation, consult qualified professionals.

6.3 Marketing & Advertising Results

While Ruby Shore provides digital marketing, SEO, PPC, and advertising services, we do not guarantee specific outcomes, rankings, traffic levels, lead volumes, or return on advertising spend. Results vary based on industry, competition, budget, market conditions, and other factors outside our control.

7. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL RUBY SHORE SOFTWARE, LLC, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, OR LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, LOSS OF DATA, LOSS OF GOODWILL, SERVICE INTERRUPTION, COMPUTER DAMAGE, OR SYSTEM FAILURE, ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF THE WEBSITE OR SERVICES, EVEN IF RUBY SHORE HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, RUBY SHORE'S TOTAL CUMULATIVE LIABILITY TO YOU FOR ALL CLAIMS ARISING FROM OR RELATED TO THESE TERMS OR YOUR USE OF THE WEBSITE SHALL NOT EXCEED ONE HUNDRED DOLLARS ($100.00) OR THE AMOUNT PAID BY YOU TO RUBY SHORE IN THE THREE (3) MONTHS PRECEDING THE CLAIM, WHICHEVER IS GREATER.

Some jurisdictions do not allow the exclusion or limitation of certain damages, so the above limitation may not apply to you.

8. Indemnification

You agree to indemnify, defend, and hold harmless Ruby Shore Software, LLC and its officers, directors, employees, agents, licensors, and service providers from and against any claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable attorneys' fees) arising out of or relating to:

• Your violation of these Terms
• Your use of the Website
• Any content you submit through the Website
• Your violation of any third party's rights, including intellectual property rights or privacy rights
• Any claim that your use of the Website caused damage to a third party

9. Privacy

Your use of the Website is also governed by our Privacy Policy, which is incorporated into these Terms by this reference. Our Privacy Policy describes in detail how we collect, use, and share information — including our use of Google Analytics, Google Tag Manager, Google Ads remarketing, and the Meta (Facebook) Pixel.

By using our Website, you consent to the data practices described in our Privacy Policy. If you do not agree with our data practices, please do not use our Website.

10. Governing Law & Dispute Resolution

10.1 Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of Louisiana, United States, without regard to its conflict of law provisions.

10.2 Dispute Resolution

Any dispute arising from or relating to these Terms or your use of the Website shall first be submitted to good-faith negotiation between the parties. If the dispute cannot be resolved through negotiation within 30 days, the parties agree to submit to binding arbitration in Caddo Parish, Louisiana, under the Commercial Arbitration Rules of the American Arbitration Association.

10.3 Jurisdiction

You consent to the personal jurisdiction and venue of the federal and state courts located in Caddo Parish, Louisiana for any claims that cannot be arbitrated. You waive any objection to the laying of jurisdiction or venue in such courts.

11. Client Service Agreements

These Terms govern your use of this Website only. If you engage Ruby Shore for professional services, the terms of that engagement — including scope of work, payment, timelines, deliverables, ownership, confidentiality, and termination — will be set forth in a separate written agreement between you and Ruby Shore.

In the event of any conflict between these Terms and a separate written service agreement, the written service agreement shall control with respect to the subject matter of that agreement.

12. Modifications to Terms

We reserve the right to modify these Terms at any time in our sole discretion. We will notify you of any material changes by updating the "Last Updated" date at the top of these Terms and, where appropriate, providing additional notice.

Your continued use of the Website after any modification to these Terms constitutes your acceptance of the revised Terms. If you do not agree to the revised Terms, you must stop using the Website.

We encourage you to review these Terms periodically to stay informed of any updates.

13. Website Availability & Modifications

Ruby Shore reserves the right to modify, suspend, or discontinue the Website (or any part of it) at any time, with or without notice. We shall not be liable to you or any third party for any modification, suspension, or discontinuation of the Website.

We may also impose limits on certain features or services, restrict your access to all or parts of the Website, without notice or liability.

14. Termination

We may terminate or suspend your access to the Website immediately, without prior notice or liability, if we believe you have violated these Terms or if we decide to discontinue the Website. Upon termination, your right to use the Website ceases immediately.

All provisions of these Terms that by their nature should survive termination shall survive, including but not limited to ownership provisions, warranty disclaimers, indemnity, and limitations of liability.

15. External Links

Our Website may contain links to third-party websites or services that are not owned or controlled by Ruby Shore. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites. We do not warrant the offerings of any of these entities or individuals or their websites.

We strongly recommend that you read the terms and privacy policy of every third-party website you visit. Your use of any third-party website is at your own risk.

16. Severability & Entire Agreement

If any provision of these Terms is found by a court of competent jurisdiction to be invalid, illegal, or unenforceable, the remaining provisions shall continue in full force and effect. The invalid or unenforceable provision shall be modified to the minimum extent necessary to make it valid and enforceable.

These Terms, together with our Privacy Policy and any applicable service agreement, constitute the entire agreement between you and Ruby Shore regarding your use of the Website and supersede all prior or contemporaneous communications, representations, and agreements.

17. Contact Us

If you have any questions about these Terms, please contact us: