Google has sent advertisers using its Local Service Ads program a notice stating their ads will soon be shown on Google Maps. The launch is currently limited to the iOS version of the Google Maps mobile app, but it is expected to roll out on Android soon.
Everything You Need to Know About Local Service Ads
Local Service Ads (LSAs) allow businesses to show up when local customers search for their services. Businesses only pay for customers, not clicks. LSAs help build confidence with a Google badge and offer a prominent and informative way for businesses to advertise their services. They sit alongside traditional paid search options as one of the most effective tools for local visibility.
Eligible Industries for LSA
- Electricians
- Plumbers
- Lawyers
- Accounting Firms
- Dentists
- Preschools
- Yoga Studios
- Child Care
LSA is beneficial for any business that caters to a local clientele. When someone searches for local services like plumber near me or locksmith services, LSAs can appear at the top of the search results.
Benefits of LSA
- Attract more local customers to your business.
- Stand out from the competition.
- Build confidence and grow your brand.
- Connect locally with your customers.
- Pay for leads only, not clicks.
Potential Downsides
- Limited control over where ads appear.
- Potential for unqualified leads.
- More clicks without necessarily converting to customers.
LSA ads can be a valuable tool for local service providers. However, it is crucial to track the results of your LSA campaigns on Maps to see if they generate qualified leads and conversions. Contact Ruby Shore Software to learn more about how Local Service Ads can work for your business.