Recently, Google added the new 24-hour view to the performance reports, but there was no easy way to export that data to other platforms. Now, you can easily export hourly data for the past 24 hours from Google Search Console's performance report.
Google used social media to announce the update. In its post, Google said: Last month, we announced the 24-hour view in the Search Console Performance reports, and we got lots of positive feedback and feature requests. Today, we're making the export button available for that view: the ability to export data on an hourly basis for the last 24 hours. Enjoy the new data!
Google shared a screenshot showing you can export this data in Google Sheets, Microsoft Excel, or CSV format.
This is good news for businesses that will be able to use the data outside of the web interface in Google Search Console. It will be highly beneficial when trying to debug and discover new insights. Part of a strong SEO strategy is understanding how your content performs in near real-time, and this update makes that easier than ever.
Keep an eye on this data, validate it against other exports, and see how to use it to improve your site and content over time. If you need help interpreting your digital marketing data and turning it into action, reach out to our team.