Ruby Shore Blog
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Our posts are written by our team of Ruby Shore Software Developers, Project Managers, and Designers. Keep up to date with how we are working, what technology we are using and industry trends.

Elevate Your Local SEO in 2025: The Ultimate Guide to Optimizing Google My Business
As the digital landscape evolves, local SEO continues to play a pivotal role for businesses aiming to capture nearby customers. In 2025, having a strong presence on Google My Business (GMB) is no longer optional—it’s essential. Let’s explore how you can leverage your...
Google to Update Ad Policy on Misleading Button Designs
Google will update its Misleading Ad Design policy on January 23, 2025 to combat deceptive practices in advertising. The change will restrict ads that feature stand alone buttons in image ads which lack clear context, making it difficult for users to recognize they...
Navigating the Future: How AI is Transforming Google Maps
Google revealed significant changes last month to Google Maps with an emphasis on AI-powered improvements meant to improve user navigation, exploration, and planning. The main advantages for firms and consumers are broken out here. For Individuals: Gemini-Powered...
Finally, New Google Search Console ‘Recommendations’ Rolls Out
In August 2023, Google came up with a new initiative; it slowly began rolling out Google Search Console "Recommendations" for some users. Google has announced on LinkedIn and X (formerly known as Twitter) that the feature is now fully rolled out. As noted in the post,...
Google’s November’24 Core Update is Finally Complete!
It’s a tradition, and Google has no intention of breaking it! That’s right...Google just launched it’s annual holiday season core update. And as usual, this move has caused quite a bit of stir among merchants who witnessed a drastic fall in their rankings at the...
How Local SEO Can Help Your Bossier City Business Stand Out
With the boom of the internet, it has become an inevitable fact that, if a business wants to gain traction, then they must have an online presence. The real challenge comes from understanding which tactics to use in order to get more eyes on your business. With so...
How to Choose the Right Web Development Company in Shreveport
Today, there are more tools than ever available for small businesses to get started. However, standing out from the competition can be extremely challenging. One tool that is essential for making sure your business gets more eyes on it and stands out the way it should...
Introducing SearchGPT by OpenAI
As ChatGPT continues to thrive, OpenAI has succeeded in what many consider inevitable. This AI research organization is now rolling out SearchGPT, an experimental prototype designed to provide fast and precise answers by sourcing clear and relevant information to...
Soon Merchant Center Next Will be Rolling Out to All Merchants
Google's Merchant Center Next started its rollout to all merchants in July 2024. This updated version, announced at Google Marketing Live in 2023, features an AI tool called Product Studio. This tool leverages generative AI to assist businesses in creating product...
Understanding Zero Clicks: Insights from the 2024 Research!
The most recent version of Rand Fishkin's SparkToro Google zero click study is out now. According to the research, 58.5% of US users will click nothing in 2024. The findings of the study in 2021 were 65%, therefore this is an upgrade. Additionally, the survey found...
LSA Ads Coming to Google Maps
Google has sent advertisers using Google's Local Service Ads program stating soon their ads will be shown on Google Maps. Here is the Mail: Hi there, We wanted to let you know that we're launching ads on Google Maps to help advertisers like you get more leads. This...
Navigating New Horizons: Enhanced Google Business Profiles Verification
In a recent update, Google announced that starting July 31, 2024, they will bid farewell to chat features and call history tracking on Google Business Profile. What Were These Features and Why Were They Useful? Chat: This feature enabled customers to message your...
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