1. Introduction
Ruby Shore Software, LLC ("Ruby Shore," "we," "us," or "our") operates the website rubyshore.com and related digital properties (the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and interact with our services.
Please read this policy carefully. By accessing or using our Service, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy. If you do not agree, please discontinue use of our Service.
We are committed to protecting your privacy and complying with applicable privacy laws, including the California Consumer Privacy Act (CCPA) and, where applicable, the General Data Protection Regulation (GDPR).
2. Information We Collect
2.1 Information You Provide Directly
We collect information you voluntarily provide when you:
- Fill out a contact form, project inquiry form, or support request
- Subscribe to our newsletter or email communications
- Communicate with us via email, phone, or other channels
- Request a proposal, quote, or consultation
This information may include your name, email address, phone number, company name, job title, and any message content you submit.
2.2 Information Collected Automatically
When you visit our website, we automatically collect certain technical information through cookies, web beacons, and similar tracking technologies, including:
- IP address and approximate geographic location
- Browser type, version, and operating system
- Pages viewed, time spent, and navigation paths
- Referring URLs and search queries
- Device identifiers and screen resolution
- Click behavior, scroll depth, and interaction events
2.3 Information from Third-Party Platforms
We may receive information about you from third-party advertising platforms, social networks, and analytics providers when you interact with our content or advertisements on those platforms.
3. Tracking Technologies We Use
We use several third-party tracking and analytics tools on our website. Below is a detailed description of each.
Google Analytics
We use Google Analytics (including Google Analytics 4) to understand how visitors interact with our website. Google Analytics collects data such as pages viewed, time on site, traffic sources, geographic data, and device information. This data helps us improve our website's content and user experience.
Google Analytics may use cookies and similar technologies to track interactions across sessions. The data is aggregated and anonymized where possible. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on or by adjusting your cookie preferences.
Google's privacy practices are governed by the Google Privacy Policy.
Google Tag Manager
We use Google Tag Manager (GTM) as a tag management system to deploy and manage marketing, analytics, and tracking scripts on our website. GTM itself does not collect personal data; however, it enables the deployment of tags that may collect data, including Google Analytics, Google Ads conversion tracking, Facebook Pixel, and other third-party scripts.
All tags deployed through GTM are subject to the privacy policies of their respective providers. Google Tag Manager operates under the Google Privacy Policy.
Google Advertising & Pay-Per-Click (PPC)
We run paid advertising campaigns through Google Ads (including Search, Display, and Performance Max campaigns). Google Ads uses cookies and tracking pixels to:
- Measure conversions and track when users complete actions on our website after clicking an ad
- Build and target custom audience segments based on website visitor behavior
- Enable smart bidding strategies powered by conversion data
You can opt out of personalized Google advertising by visiting Google Ad Settings or through the Digital Advertising Alliance opt-out tool.
Google Remarketing & Retargeting
We use Google's remarketing features to serve targeted advertisements to users who have previously visited our website. These ads may appear on Google's Search Network, Display Network, YouTube, and partner websites. Google uses cookies (such as the DoubleClick cookie) to serve these ads based on your prior visits to our website.
You may opt out of Google's use of cookies for personalized advertising by visiting Google's Ads Settings. Alternatively, you can opt out of third-party vendor cookies by visiting the Network Advertising Initiative opt-out page.
Meta (Facebook) Pixel
We use the Meta Pixel (formerly Facebook Pixel) on our website. The Meta Pixel is a piece of code that allows us to:
- Track conversions and measure the effectiveness of Facebook and Instagram advertising campaigns
- Build Custom Audiences to retarget website visitors with relevant ads on Facebook and Instagram
- Create Lookalike Audiences to reach new people similar to our existing website visitors
- Optimize ad delivery to people most likely to take specific actions on our website
The Meta Pixel may collect your IP address, browser information, and behavioral data. This data is transmitted to Meta Platforms, Inc. and used in accordance with Meta's Data Policy.
You can manage your Meta advertising preferences through your Facebook Ad Preferences or by visiting the Digital Advertising Alliance's opt-out page.
4. How We Use Your Information
We use the information we collect for the following purposes:
- Service Delivery: To respond to inquiries, process project requests, and provide our services to you
- Communication: To contact you about your inquiry, project updates, or relevant services
- Website Improvement: To analyze how visitors use our website and improve content, navigation, and performance
- Marketing: To deliver relevant advertising and marketing communications, including retargeting campaigns on Google and Meta platforms
- Analytics: To understand traffic sources, measure campaign performance, and optimize our advertising spend
- Compliance: To comply with applicable laws, regulations, and legal obligations
- Security: To detect, prevent, and address technical issues, fraud, and security incidents
We will not sell your personal information to third parties for their own marketing purposes without your explicit consent.
5. Cookies & Similar Technologies
Our website uses cookies — small text files stored on your device — and similar tracking technologies (web beacons, pixels, local storage) to enhance your browsing experience and support our analytics and advertising activities.
Types of Cookies We Use
| Cookie Type | Purpose | Examples |
|---|---|---|
| Strictly Necessary | Required for the website to function properly | Session cookies, CSRF tokens |
| Analytics | Track visitor behavior and measure website performance | Google Analytics (_ga, _gid) |
| Advertising | Deliver targeted ads and measure campaign effectiveness | Google Ads (_gcl_au), Meta Pixel (_fbp, _fbc) |
| Remarketing | Identify and retarget previous visitors with relevant ads | DoubleClick (IDE), Google Remarketing |
| Functional | Remember preferences and improve user experience | Language, form state |
You can manage or disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website. For more information about managing cookies, visit allaboutcookies.org.
6. How We Share Your Information
We do not sell your personal information. We may share your information in the following limited circumstances:
- Service Providers: We share information with trusted third-party vendors who assist us in operating our website, conducting our business, or servicing you (e.g., hosting providers, email platforms, CRM systems), subject to confidentiality obligations
- Advertising Platforms: We share hashed or anonymized data with Google and Meta to facilitate advertising, remarketing, and audience matching features as described in Section 3
- Analytics Providers: We share behavioral and usage data with Google Analytics and other analytics platforms to measure website performance
- Legal Requirements: We may disclose your information if required to do so by law or in response to valid legal process (e.g., a subpoena, court order, or government request)
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction
- Protection of Rights: We may disclose information when we believe disclosure is necessary to protect the rights, property, or safety of Ruby Shore, our clients, or others
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:
- Contact and inquiry data is retained for up to 3 years from last contact
- Google Analytics data is retained in accordance with our configured retention settings (default: 14 months)
- Advertising and remarketing audience data is retained in accordance with the policies of Google and Meta
- Form submission records may be retained for business and legal compliance purposes
When your information is no longer needed, we will securely delete or anonymize it.
8. Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information:
All Visitors
- Opt out of Google personalized advertising at adssettings.google.com
- Opt out of Meta advertising at Facebook Ad Preferences
- Opt out of interest-based advertising via the DAA opt-out tool
- Manage cookies through your browser settings at any time
California Residents (CCPA)
If you are a California resident, you have the right to:
- Know what personal information we collect, use, disclose, and sell
- Request deletion of your personal information
- Opt out of the "sale" of your personal information (note: we do not sell personal information)
- Non-discrimination for exercising your CCPA rights
EEA/UK Residents (GDPR)
If you are located in the European Economic Area or United Kingdom, you have the right to access, rectify, erase, restrict, or object to processing of your personal data, as well as the right to data portability. Our lawful basis for processing is typically legitimate interests or consent.
To exercise any of these rights, please contact us using the information in Section 12.
9. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- SSL/TLS encryption for data in transit
- Access controls limiting who can access personal information
- Regular security assessments of our systems and practices
- Vendor due diligence for third-party processors
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
10. Third-Party Links
Our website may contain links to third-party websites, services, or resources. This Privacy Policy does not apply to those third-party sites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.
11. Children's Privacy
Our Service is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information promptly. If you believe we may have collected information from a child under 13, please contact us immediately.
12. Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about our data practices, please contact us:
Ruby Shore Software, LLC
Shreveport, Louisiana
Email: info@rubyshore.com
Website: rubyshore.com/contact
We will respond to privacy-related inquiries within 30 days of receipt.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the revised policy on this page with an updated "Last Updated" date. Your continued use of our website after any changes constitutes your acceptance of the revised Privacy Policy. We encourage you to review this policy periodically.