Make your presence known.
We know that successful digital marketing begins with having the right strategy in place. That’s why we build integrated programs that dramatically increase digital marketing ROI by precisely targeting the right people at the right time.
Ever Changing Landscape
The factors that regulate content on the internet are constantly changing and that is a good thing. Since the birth of the internet, many developers have worked hard on getting their website in front of users. Some use delightful tactics, like focusing on user experience and meaningful content. Others construct websites that focus on feeding bots information in order to imply their importance and reputation. Search engines have become more sophisticated and have made it harder for developers to trick the bots reviewing the site.
Properly setting up your website will help it show up to your customers when searching for you. There are the basics, such as making sure your meta data is correct and page content uses the right elements. But there are many other factors that can affect your online presence and how your website is showcased. We try our best to not only build great looking sites but also make sure they will perform well too.
Organic Growth vs Artificial Growth
There are two main ways to grow your business online. Organic growth happens when users travel to your website directly without going through any promotional advertising. This usually happens because of your current reputation or word of mouth. Artificial growth comes from investing funds into marketing your website. This will put your site in front of potential customers through ads, search engines, and social media. You can use either method or a mixture of both.
Using software tools can make managing your website a lot easier. There are tools that are good for all sites and others are used for specific situations. We use Google Analytics to view your website’s traffic and Yoast to help with website meta data. Some tools are made to help make sure your website is listed correctly on listing directories. There are always new tools being created for new and old problems. We try to make sure we stay on top of bleeding technology along with tried and true software resources.
Search Engine Optimization is a term that has become common talk in the last few years. This is from the growth of importance of how users find websites they are looking for. Google and other search engines send out bots to read over your website. This is how search engines understand the content on your site so that they can connect the correct users that are searching for information you have to offer. You can increase your exposure by building your website with SEO in mind and following certain guidelines.
It is easy to understand why you would want your business phone number to be listed in a phone directory. The same goes with your websites domain name and page URLs. This is done to build your website’s credibility with the online audience. Majority of these tools are set up at the beginning and then managed over time, making adjustments when the need arises. There are many listing websites out there and many tools that go along with them. We help you understand what how these services work and how to manage them.
It is no surprise that the majority of internet users spend the majority of their time on social media websites. Your business can do well just by having a simple profile page with company and contact information. Making frequent posts and engaging with users through comments will help grow your online presence. Some companies invest more energy into their social media because of the nature of the industry they are in. While others can do the bare minimum and make simple changes over time when needed.
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Going through the Design Sprint process and see what takeaways can be applied to our Discovery process.