Features Your Website Homepage Should Have

Sep 8, 2022 | Websites

Your homepage is the most important page on your website. It’s where visitors go when they want to explore what you offer as a company, and it sets the tone for how others will perceive your brand. A good homepage should contain all the critical elements potential customers need to make an informed decision about whether or not they want to explore further by visiting deeper pages within the site.

A home page serves as the face of your business online.

A home page serves as the face of your business online. It’s the first thing people will see when they visit your site, so it needs to make a good impression. Your homepage should have all of these features:

    • A call-to-action button or link on every page that leads users to some action
    • An introduction for new visitors
    • A way for users to get in touch with you

It dictates whether visitors will explore further or continue to search for what they need elsewhere.

Your homepage is the first impression you’ll be giving to your visitors. It’s their gateway to your site and tells them what they can expect from it. People will leave and look elsewhere if the design is outdated or confusing. If a visitor leaves your website without finding what they need, then there’s a good chance that person will never return—and anyone else who comes after them.

Having a user-friendly home page helps ensure that users won’t get frustrated with your site or leave because of confusion over navigation or layout issues (which would send them back out into the wilds of cyberspace). By creating an intuitive design that makes sense to newbies as well as veterans of web browsing, you’re ensuring everyone stays on board with what they came there for: finding whatever information was so important enough for them to spend time searching through countless websites trying different keywords until finally stumbling upon yours!

Your home page needs to provide ample information in a visually appealing way.

Your home page should be easy to navigate. It should provide a preview of what the user can expect to find on other pages of your site, as well as an overview of your business and services. On the other hand, your home page shouldn’t overwhelm the visitor with too much information (like having too many different links).

This means you’re going to need an image or video.

We all know that a picture is worth a thousand words, but in this case, it’s worth much more. When you’re designing your homepage, you want to keep the user engaged and interested so that they’ll stay on your site for as long as possible. The easiest way to do this is by having images and videos on the page itself! By adding these elements into your design (and making them visible), you’re increasing their chances of seeing what makes your company so great.

For example: Imagine if I were trying to sell my house online using only a written description of its architecture, location, and features? It would be like trying to sell someone on buying something without showing them pictures or videos of said things first! Why would anyone want my house if they didn’t know what it looked like or even where it was located?

Similarly with websites—if someone were visiting one for the first time without ever having heard about it before, why would they stick around after reading through some text about how excellent our services are? So instead, let’s show them who we are! Let’s give them glimpses into our world through videos from our staff members sharing stories about themselves or showing off their work while also providing potential clients an idea of what kind of service experience they might get from us if they decide to come on board with us down the line.”

But not just any image or video.

There are a few things to remember when deciding what to put on your homepage. First of all, you want it to be relevant to your business and be able to tell the visitor what you do in the first few seconds. In other words, ensure that the image or video is high quality, visually appealing, and short/to the point. The same goes for any text on that page; everything should be easy for visitors of all ages (and language levels) to understand.

Finally, ensure that there’s an easy way for visitors to access more information about what they’re interested in learning about! This means having buttons or links at hand which take people directly where they want them to go when they click on some aspects on your site; otherwise, they may leave before ever getting around read everything else there is offered by this particular webpage.

Visual content should match the viewer’s vision for the site and convey what is unique about your business.

Your homepage should be visually attractive and engaging. The images, colors, and other visual elements should match the viewer’s vision for the site and convey what is unique about your business. To do this, you must ensure that all of the correct elements are in place:

    • Use your logo as the main image. It should be large enough to stand out but not so big that it creates unnecessary clutter or becomes hard to read on smaller devices.
    • Make sure all photos look good across various devices (desktop computers, tablets, smartphones). This means high-resolution images and large font sizes so they can be easily viewed no matter what size screen they’re viewed on.
    • Don’t use too many different types of media – while an animated background might look nice on a desktop computer monitor or laptop screen; it won’t play well on mobile devices whose screens have limited space for graphics and animations (and may even cause problems with page loading times).

The purpose of a logo is to give users something visual to remember your brand and make it easier for them to recognize your brand in other places on the web.

Your logo is the face of your business. It’s the first thing people see and should be unique, memorable, and easy to recognize. Suppose you have a consistent design for all your marketing materials like social media profiles, email signatures, and business cards. In that case, people will easily remember that they’ve seen your logo before when they see it again.

Make sure that your homepage has all the correct elements that are necessary for these purposes.

A clear call to action is one of the most important design elements on your homepage. This should be displayed prominently and clearly so visitors can quickly see what they need to do.

Your homepage needs to have everything it takes to convince people with less knowledge than you have that they need your business or service. This means including testimonials from happy customers, reviews from industry experts, and links back to pages where people can find out more about you or purchase items from you directly (assuming this is allowed in the country where the site will be hosted).


There are many ways to ensure your homepage has everything it needs – from images and videos to menus and cards. The best part is that this isn’t just about making your site look good; it’s about creating an experience for your users that will keep them coming back for more.

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